Social media hack

Don’t lie

Every single customer wants to be seen and heard, that means authenticity.

It doesn’t mean you have to pretend and use AI to sound professional. I *get* that you want to, I know others are doing it, but sounding like you is exactly why customers like your products, right? So don’t be fake, your customers want something authentic.

Now, that doesn’t mean moaning about traffic - UNLESS that’s your brand, if that’s integral to the point you’re getting across, and what your customer *expect* from you. If not, moan at your mum instead.

What it does mean is that you’re allowed to resonate with customers.

In a world of advice from ‘experts’ and emojis, etc, it gets incredibly gamey. So if you’re the one with a few expletives, unafraid to be honest about the fact manufacturing and recent US tariffs are impacting your business say that. Customers respect being part of the story, they often want to know what’s going on because they’re buying from you.

I don’t really consider this a hack because I really don’t have a filter. Those who love it are my customers, those who don’t aren’t. Because that’s my thing, it’s what makes me stand out.

I’m not going to claim that being yourself is easy. Especially when you’ve had a corporate job, you had to toe the line. But now that you don’t things still feel a bit disjointed because if you were honest you probably wouldn’t have done the things you did in the past, right? You might have been admonished, you may have been kicked out of school. Because let’s face it, in the west we do not tolerate children or teenagers being themselves and we shame those who are.

Until now.

There has been a palpable shift in business, I’m sure you’ve felt it. Not with the advent of socials, but everyone seems to be taking the blinkers off. We’re disillusioned with capitalism and there we want something real.

So please, be honest, it’s how we all relate, and customers are desperate to connect when we’re all on our phones anyway, but often, miles apart.