How to speak their language

I understand, SAME, or that tracks?

It’s hard to reach your customer if you don’t sound like them. I mean this with every fibre of my soul.

If I wanted to speak to Gen Z I would use their language within every fibre of my brand, including imagery, things they care about like sustainability, fitness, body positivity and being chill.

If I wanted to speak to Boomers and Gen X I would talk about how hard life is, and what how you have to consistently ‘work hard’ to ‘get results’.

But I don’t do that because they aren’t my customers. My lovelies are those concerned with wellness, especially women who have endured health scares and thus are particular about their health. I know that because I’m the exact same and I speak to my customers, often. They tell me, confidently. And that’s because I get it. I often say SAME because I’m a Millennial and that’s how we speak.

Know what I mean?

If you’re struggling with this you don’t need someone older/ younger if you’re targeting a demographic you aren’t familiar with. It requires a certain ear, patience and insight. Don’t rush this process, take your time to really listen. It really does pay dividends.